The next federal election, due by May 2026, looms as a referendum on Australia’s direction after Labor’s decisive 2025 victory. Prime Minister Anthony Albanese’s government holds a strong majority, but recent polls paint a volatile picture: One Nation’s primary vote has rocketed from six percent at the last election to around twenty-three to twenty-four percent nationally. This surge eclipses the Coalition’s plummeting support, tying or surpassing them in some surveys while Labor clings to thirty percent. Fueled by anger over immigration, housing shortages, and cost-of-living woes, One Nation positions itself as the anti-establishment force. This article dissects the poll momentum, underlying drivers, seat projections, and what it means for major parties scrambling to respond.

One Nation’s Poll Surge Explained
One Nation’s rise is no flash in the pan. Post-2025 election polls hovered at nine to twelve percent, but by early 2026, outfits like DemosAU and Roy Morgan peg them at twenty-three to twenty-four percent primary vote. A DemosAU survey from mid-January showed them at twenty-four percent, ahead of the Coalition’s twenty-one percent, with Labor steady at thirty percent and Greens at thirteen percent. Roy Morgan echoed this, lifting One Nation to twenty-two point five percent while Liberals dipped to twenty percent.
This equates to swings: Sixteen point six percent toward One Nation since May 2025, per DemosAU, as Coalition voters defect en masse. Pauline Hanson now outpolls Opposition Leader Sussan Ley as preferred Prime Minister in some metrics, with twenty-six percent to her sixteen percent, though Albanese leads overall at thirty-six percent. Membership has ballooned fifty-five percent, crediting clear stances on net zero skepticism and immigration caps. Regional Queensland and outer suburban New South Wales drive the gains, where One Nation topped Senate tickets last time.
| Pollster | Date | Labor | One Nation | Coalition | Greens | Others |
|---|---|---|---|---|---|---|
| DemosAU | Jan 13-21 | 30% | 24% | 21% | 13% | 12% |
| Roy Morgan | Jan 19-25 | 30.5% | 22.5% | 22.5% | N/A | N/A |
| Resolve | Early Jan | 29% | 23% | 23% | 12% | 13% |
| Post-2025 Avg | May 2025 | 36% | 6.4% | 32% | 12% | 14% |
Drivers of Voter Discontent
Economic headwinds propel One Nation’s appeal. Inflation lingers above targets, housing affordability craters with median prices topping one million dollars in capital cities, and youth homeownership dreams evaporate. One Nation hammers “stop the boats, build the homes,” promising immigration cuts to two hundred thousand annually and prioritizing Australians for jobs. Cost-of-living rebates from Labor feel like band-aids amid petrol at two dollars per liter and grocery bills up twenty percent since 2022.
Cultural flashpoints amplify the surge. High immigration—net five hundred thousand last year—strains infrastructure, fueling perceptions of favoritism toward newcomers. Bondi terror fears post a recent tragedy boosted One Nation six points overnight, tapping anxieties over border security. Net zero policies irk regional voters: Coal and gas bans threaten livelihoods in Queensland and Hunter Valley, where One Nation vows to “keep the lights on” via gas reservations. Crime spikes in urban fringes, with youth gangs dominating headlines, align with Hanson’s “law and order first” rhetoric. Disillusioned Coalition bases, alienated by perceived Liberal softness on woke issues, flock to One Nation as the “true conservatives.”
Labor’s Vulnerabilities
Albanese’s Teflon majority—eighty-plus seats—shields him short-term, but polls sting. Labor’s primary vote shed seven points since victory, hovering at thirty percent as teal independents and One Nation siphon edges. Internal modeling matches public data, alarming strategists. Voice referendum fallout lingers, painting Labor as elite-driven, while union heartlands waver on energy transitions killing manufacturing jobs. Albanese warns of “populist division,” but his net positivity lags at minus fourteen percent. Queensland defenses loom critical: Loss of three to five seats there, plus Sydney marginals, erodes buffer. Strategy pivots to scare tactics—labeling One Nation “far-right chaos”—while touting wage growth and aged care wins.
Coalition’s Crisis Mode
The Liberal-National pact fractures under One Nation’s shadow. Sussan Ley’s leadership falters, with her party polling at unprecedented lows—twenty-one percent combined. A recent Coalition split over net zero exposed rifts, gifting One Nation oxygen. Liberals hemorrhage blue-ribbon seats to teals, while Nationals bleed rural voters to Hanson. Preferred PM polls bury Ley at minus eighteen percent net favorability. Response? Pivot right: Immigration crackdowns, nuclear energy embrace, and crime crackdowns mirror One Nation without the baggage. Yet preferences flow: One Nation directs eighty to ninety percent to Coalition second, potentially netting them extras if turnout surges. Queensland preferences could flip ten seats, per modeling.
One Nation’s Path to Power
Pauline Hanson eyes history: One Nation as second-largest party with twenty-nine to thirty-six seats in DemosAU projections, trouncing Liberals at nine to eighteen. Targets include outer metro Queensland (Wright, Capricornia), NSW regional (Hunter, Page), and Victorian fringes. Senate strength—four seats last time—could double, wielding balance-of-power clout. No lower house wins in 2025, but twenty-plus primary vote unlocks winnable marginals via preferences. State polls buoy federal hopes: Queensland lower house pushes, South Australia house seats eyed amid Liberal collapse. Challenges persist: Hanson deregistered briefly in past, funding lags majors, and media paints them extreme. Yet grassroots—truckies, tradies, farmers—forms a loyal base.
Seat Projections and Scenarios
DemosAU’s multi-level regression paints Labor dominating at eighty-seven to ninety-five seats, One Nation twenty-nine to thirty-six, Liberals nine to eighteen. Two-party preferred tilts Labor fifty-three to forty-seven, but fragmentation boosts minors. Optimistic One Nation haul: Forty seats if Coalition implodes further, forcing kingmaker role. Pessimistic: Ten to fifteen if preferences leak. Key battlegrounds:
| Region | Vulnerable Seats | One Nation Swing Needed | Coalition Risk |
|---|---|---|---|
| Queensland | 7-10 | 8-12% | High |
| New South Wales | 5-8 | 10-14% | Medium-High |
| Victoria | 3-5 | 12-15% | Medium |
| Western Australia | 2-3 | 15%+ | Low |
Policy Flashpoints
One Nation’s platform resonates: Halt immigration until housing catches up, reserve gas for domestics, ban foreign ownership, mandate nuclear at closed coal sites. Crime: Life sentences sans parole for murders, boot camps for youth offenders. Unlike Greens’ climate zealotry, they back farmers via water rights and anti-regulation. Labor counters with expanded welfare, free TAFE; Coalition apes tough borders but stumbles on unity.
Implications for Democracy
One Nation’s rise echoes Europe—AfD in Germany, National Rally in France—where populists siphon establishment votes. Australian uniqueness: Compulsory voting amplifies protest, preferences recycle right-wing clout to Liberals. Risk: Polarization deepens, policy lurches on migration (down fifty percent under Hanson sway). Upside: Forces majors center-right, addressing voter neglect. Albanese majority insulates snap polls, but by-election losses could trigger early call.
Challenges for One Nation
Momentum masks hurdles. Hanson’s minus-five percent net positivity trails Albanese, alienating moderates. Infighting history—deregistrations, defections—looms. Funding: Self-reliant via merch and donors, dwarfed by major war chests. Media bias amplifies negatives, like past race-baiting claims. Urban penetration weak; inner-city voters spurn. Sustainability questioned: Surge post-Bondi tragedy may fade sans catalyst.
Expert Takes and Voter Sentiment
Analysts split: DemosAU’s MRP warns of Labor dominance via fragmentation; Roy Morgan sees One Nation as Coalition killer. Voters cite “strong leadership” (Hanson’s edge) over Ley’s waffling. Regional women boost One Nation ten points on safety fears; young men swing twenty percent on housing.
Outlook for 2026
Labor likely holds majority barring catastrophe, but One Nation locks crossbench kingmaker status. Coalition rebuilds or perishes—Ley clings amid leadership whispers. Hanson dreams government, but kingmaker suffices. Election defines: Populist realignment or establishment rebound? Polls mandate response—immigration pause, housing blitz, energy pragmatism—or One Nation cements third force.

Vineeth T.C. is a news writer and digital content contributor at PageEuropean, covering key developments across New Zealand and Australia. His work focuses on delivering clear, fact-based reporting on current affairs, public policy, business updates, and regional news that matter to readers.